Devin George was born and raised in New Orleans, Lousianna. He was just 14 when he decided to pick up his first set of weights and instantly was hooked. He dedicated every waking moment perfecting his physique and weight lifting technique. His determination and hustle fueled his desire to bring his best no matter what came his way. When Hurricane Katrina hit New Orleans, it served as a catalyst for the birth of his training career. His philosophy is plain and simple, there are no shortcuts on the road to perfection.